This is a live campaign which will be seen throughout Ottawa in 2013. This project was a team effort with colleagues Sarah Casselman, Taulant Sulko and Tara Caldwell.
The goal was to complete a campaign for The City of Ottawa covering the 5 topics of tattoos, piercings, acupuncture, laser hair removal, nail salons. The campaign was to create awareness for the public on beauty modification and practices, focusing on a youthful demographic (18- 30). Safety Before Beauty is a campaign that strives to create a welcoming approach to getting their message across, and capturing the attention of a youthful demographic.
The solution was to create a bilingual logo for the campaign, fact sheets for each topic as well as flyer's, a motion graphics short, and a PDF sideshow. Each printed piece will be distributed to operators ie. Tattoo parlors, nail salons, spas etc. as collateral for the public.
The flyers are 4-fold, billingual, with more detailed information on the inside.
Storyboards from the motion graphics piece.
Sample slides from the download-able sideshow on the City of Ottawa's blog and website.
